What’s important is the match; not the label as supermarket wines triumph in What Food What Wine 2013


ALDI continued its winning streak with big successes at the “What Food What Wine?” 2013 competition. The supermarket chain was awarded three trophies in this year’s competition, picking up the ‘Mushroom Risotto under £10’ trophy with their modestly priced Toscano Rosso 2011 at just £3.99 a bottle.  Judges were impressed with Toscano Rosso 2011, declaring the mushroom risotto match as having a “lovely succulent cherry fruit with balanced acidity across the palate [which] matches with the earthy mushrooms and creamy sauce.” 

In another successful year for the competition, the judges tasted a variety of wines from Argentina to Italy, Spain to India and Australia to France all with British, Indian and Christmas classics.

Another supermarket winning big this year was Marks and Spencer who won an impressive total of 22 awards. Andrew Bird, Category Manager for Wine and Drinks at M&S commented on their success “Matching great food and wine is at the heart of everything we do at Marks & Spencer so we’re delighted to have won so many awards in 2013’s What Food What Wine. Our team of in-store wine advisors can’t wait to tell customers about all the five-star matches and we’ll be shouting about them online too.”

In the pool of winning wines, Marks and Spencer’s Organic Chablis Brocard 2010 (£14.99) won the ‘Best White Wine with Christmas Turkey – Over £10’ trophy which was described by the judges as “aromatic and rich with sherbet notes”, the tasting notes stated that it was “a solid wine with sweet tangy notes that can handle the sweeter combination of juicy rich gravy and full flavoured meat.”

The “What Food What Wine?” panel of industry experts met once again this July, to discover 2013’s exceptional food and wine matches. As with recent years, 2013 revealed some surprising matches. The competition awarded a variety of trophies, including ‘Fizz and Chips’, ‘Lamb Rogan Josh’ and ‘Roast Beef’.
The Cinnamon Kitchen’s Indian category returned this year, and 2012’s big winner, Spice Trail, swooped in once again, impressing the judging panel so much that the brand won three out of the four ‘under £10’ trophies awarded in the Indian category, with their Spice Trail White 2012 (£6.49) winning two trophies –‘Chicken Tikka Masala under £10’ and ‘Stir Fried King Prawns Under £10’.

The ‘Fizz and Chips’ category, created in 2012, saw British wine, South Ridge Cuvee Merret 2010, take the best match. Judges noted its’  “fragrant and floral fizz”, which was said to “lift & lighten the palate, cutting though the soft batter and melting into the succulent fish.”

Emma Roberts, Fine Wine Director at Laithwaite’s Wine commented:  “What a fantastic year Laithwaite’s are having with English Wine. South Ridge is an exclusive brand that we produce with Mike Roberts at Ridge View and a long-established customer favourite. It’s great to see it do so well in this competition and I’m sure our customers will want to try the combination.”

American wine also impressed judges; Blossom Hill Winemaker's Reserve Chardonnay 2012, was awarded the match with Chicken Korma and declared “a new experience not to be missed.”

Frances Horder, “What Food What Wine?” competition director said: “Our blind tastings always produce interesting results and this year we see wines from right across the spectrum taking home coveted trophies.  With trophy wines ranging in price from £3.99 to £38.99 it goes to show, it is all about the perfect match”

“What Food, What Wine?” has teamed up with WinesDirect.co.uk, the largest wine comparison site to help find where these award winners are sold in the UK. Wines Direct works with 23 supermarkets and major wine merchants.

For interviews, more details or high res images contact emma.varney@iwscgroup.com or call 0203 176 6464

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