What Food What Wine? South Africa launched!

02-05-2013
 
What Food What Wine? South Africa

 

What Food What Wine? South Africa launched

THIS year’s Wine Show sees the launch of What Food What Wine? South Africa, a new version of the UK’s biggest food and wine matching competition in association with TWS Media.

After three successful years in the UK, the competition, which sees leading wine experts choose the best matches for a range of popular dishes, is coming to South Africa.

The competition’s Head of Sales & Marketing, Anna Grant, said: “We’re thrilled to be launching this exciting new concept in South Africa. The launch demonstrates the wide appeal of the competition and will encourage more wine drinkers to experiment with confidence.”

In a blind tasting, judges only know if the wine is less or more than R100, before they sample them with a selection of favourite South African dishes, ranging from bobotie to Jan Ellis pudding via pap with wors and pumpkin fritters.

Working in panels of four, judges taste and score the wines and food individually, before reconvening to discuss the results and come to a unanimous consensus verdict for each wine.

Anna continued: “We’ve been stunned with the amazing matches our judges have come up with in the UK, some of which visitors will have a chance to sample this weekend in The Wine Show’s tutored seminars.”

When pitted against wines from around the world, in last year’s UK competition, it was a South African chardonnay, Durbanville Hills Chardonnay, 2010, (R50) that came out as the best match with mature cheddar.

Throughout The Wine Show <may 3-5> international wine experts will host a series of half-hour food-and-wine matching seminars at an exciting What Food What Wine? South Africa 30-seater arena.

Competition Director, Frances Horder, said: “What Food What Wine? is all about making wine more accessible. We are delighted to have found the same synergy in the philosophy behind The Wine Show.”

Visitors to the What Food What Wine? South Africa arena can sample five dishes from the UK competition, including smoked salmon, chicken korma, mushroom risotto, strawberries and cream and cheddar cheese and their winning wine matches. 

Wine Show Director, John Woodward, said: “We’re proud to introduce these awards to South Africa and excited to be launching them at this year’s show.” 

Planned dishes for What Wine What Food? South Africa include pap and wors tom, potijekos, oxtail stew and samp, hake & chips and boerewors. 

Judging is set to take place in early 2014.

Visitors can also sample the International Wine & Spirit Competition’s 2012 trophy-winning wines in tutored tasting sessions at the Wine Extra IWSC Gold Lounge at the Wine Show Jo’burg.

The Wine Show Jo’burg takes place at the Sandton Convention Centre on Friday 3 May (17:00 – 21:00), Saturday 4 May (12:00 – 21:00), Sunday 5 May (12:00 – 18:00).

For more information, please contact:

Anna Grant                               Georgina Wroe

WFWW Head of Sales & Marketing                Grow PR                              

Tel: +44 (0) 20 3 176 6460                                              Tel: +44 (0) 7976 529763

E:  annaG @iwscgroup.com                                           E: Georgina@growpr.co.uk

 

For editors:

ABOUT WHAT FOOD WHAT WINE? SOUTH AFRICA

What Food What Wine? South Africa is a new venture by the IWSC Group and TWS media.

What Food What Wine is an exciting competition which takes your favourite every-day recipes and finds which wines match the best. It takes the guess-work out of planning great meals!

 ABOUT IWSC GROUP

The IWSC Group is a world leading events company focused on the wine and spirits industry. Its growth has been driven by understanding that the appropriate environment and context can help people gain an appreciation of the diversity of wines and spirits. 

The IWSC Group operates a wide variety of events across the globe demonstrating our understanding of the drinks market and the people who enjoy it.

ABOUT TWS MEDIA

The Wine Show Jo’burg was launched in 2006 with the aim to position wine producers in front of the largest global consumer market for South African wines, Gauteng. For the first time, South African wine producers were given the opportunity to sell directly to the public without a percentage of sales going to the organisers. This fresh approach was combined with a determination to create a show that aims to demystify wine and keep wine novices top of mind. With a 19 percent growth year-on-year, The Wine Show Jo’burg is fast becoming South Africa’s leading wine event. 

 

 

 
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